Ari Sunshine spontaneously started her over-40 fashion blog in 2011, because at the time there were only blogs by predominantly young women. That same year, a TV station reported that Ari Sunshine had filled a real gap in the market with her blog. Other TV stations, magazines and newspapers followed with further reports.
Fashion is her hobby
The 45-year-old fashion expert lives near Hamburg. She is happily married. Their 15-year-old son makes the family complete. She works part-time in the office. Fashion has been a hobby of hers for many years. She enjoys being able to share this passion with many other women.
Shopping is pure relaxation for Ari Sunshine. She is only too happy to browse through stores or look for good deals online.
Ari presents affordable fashion
You shouldn't follow every trend, but only wear what you like. When I buy something new, I make sure that I can combine the new item well with my existing clothes. I don't need designer fashion to be well and chicly dressed. I present affordable fashion on 'Idee für mich'. It's important to me that the clothes and accessories are of good quality.
On "Idee für mich", the fashion expert shows fashion suitable for everyday use as well as outfits for special occasions. It is important to her that women can identify with their outfits: "Fashion should be fun. As a woman, you should only wear what you feel comfortable in. Otherwise you would feel dressed up. There are now materials and cuts that are comfortable to wear and look chic."