Make up
Stay beautiful and well-groomed

For the ladies of creation, it has been a part of life for many thousands of years: Make-up has always served to optimize our beauty - albeit not always under this name. Making yourself beautiful for special occasions, a particular man or simply for yourself and emphasizing your personal advantages: Make-up has long been an integral part of our culture. Make-up and cosmetics are also a big topic at idee für mich.
The first make-up icon in history lived in ancient Egypt: the ruler Cleopatra celebrated her sense of beauty with countless rituals. Not only did she love to bathe in milk and honey every day, she also framed her eyes with a thick, black eyeliner that reached up to her temples in honor of the sun god Ra. She also used make-up consisting of fat and wax with pigments of lapis lazuli, cinnabar or malachite mixed in.
Pretty pale please: make-up and cosmetics in the Middle Ages
In the Middle Ages, people wore elegant pallor - and even accepted health risks for it. The means to lighten the complexion was lead white, which not only caused serious damage to the skin, but also triggered complaints that could even lead to death. In those days, lips and cheeks were often dyed red with a dye from the scale insect. Women also liked to use so-called mouches, small beauty patches that were stuck to the face depending on the mood.
Today, naturalness counts
When it comes to make-up, less is more today. A little mascara, a little gloss: we love a minimalist look and have left the colorful make-up escapades of the wild seventies and eighties behind us. The nude look is one of the most important make-up trends - and it has been with us for several years. In fact, everything is allowed, from glamorous to romantic, from classic to eccentric. Need some inspiration? There are lots of great make-up tips on idee für mich. How to make up expressive eyes or how to make your complexion glow - idee für mich shows you how to make a beautiful statement.

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