The sales figures for online retailers in Germany continue to grow year on year - and the number of online stores has also increased significantly. Competition between store operators is fierce. There is fierce competition for every customer. Most online stores rely on comprehensive online marketing campaigns to draw the attention of potential customers to their own store. Buyers are therefore unconsciously directed to different stores and thus influenced in their purchasing decision.

Even if many Internet users don't want to admit it, most purchases on the Internet are the result of a very specific buying impulse that was deliberately set by the retailer. Many people are completely unaware of modern advertising methods, meaning that a large number of online purchases are directed and guided by such marketing campaigns.

For most online shoppers, price is the most important factor in their purchasing decision. Accordingly, most consumers spend a lot of time researching the prices of various goods and services online. However, it is not difficult to save money when shopping online. If you take a look behind the scenes and at the methods used by store operators and understand their advertising strategies, you will be able to act much more independently on the World Wide Web and not be unconsciously steered towards certain stores on the Internet.

We have put together seven tips below to help you make your next online purchase much cheaper.

Tip 1: Advertising is omnipresent on the internet

Even if there are no visible advertisements, you can be sure that your last purchase was the result of various marketing campaigns. Nowadays, almost all online stores work with a marketing agency. The specialist agency Performanceliebe specializes in several marketing methods at the same time and offers store operators a comprehensive portfolio to make their store better known or to advertise individual products. In addition to content marketing and social media marketing, search engine optimization plays a key role in a successful advertising strategy on the World Wide Web.

This is because most customers in the online sector almost always use the search engine of industry leader Google to search for various goods and services in order to find a corresponding online retailer. Backlinks and other online marketing tools enable store operators to achieve a significantly better position for a search query on Google. Consumers usually only click on the first results of a search query. Marketing specialists take advantage of this, so that consumers are unconsciously directed to very specific pages and store systems. In order to get an independent picture and strive for a transparent price comparison, it can therefore be worthwhile for buyers on the Internet to also take a close look at the search results on the following pages so as not to miss any bargain offers.

Tip 2: Compare prices yourself on the Internet

There are now a whole range of comparison portals on the Internet where you can compare the prices of goods and services. However, these price tables are not necessarily always the whole truth. Many of these comparison portals cooperate with some store systems so that competitors are deliberately left out in order to lure customers with the supposedly favorable price offer. It is better to look for the best price yourself. It can also be worth giving lesser-known stores a chance if they can convince you with a good offer.

Tip 3: Use voucher codes

By entering a voucher code, customers can reduce the price in their shopping cart by up to 30 percent in just a few seconds. A large number of online stores regularly offer their customers various vouchers that can be used to save money. So you should definitely look for discount codes before paying for your next online purchase. But be careful: Once the order process has been completed, it is no longer possible to add a voucher code retrospectively.

Tip 4: It can be worth checking your email inbox

Once you have ordered something from an online store, you will usually also receive advertising from the store operator in the form of newsletters. However, the newsletters in your e-mail inbox are by no means boring mail. The savings potential is enormous, as many online stores keep informing existing customers about the latest offers and special discounts. This makes it possible to save a lot of money with little effort.

Tip 5: Influencers give discounts

Countless products and stores are also advertised on social media every day, giving subscribers and followers of the channels the opportunity to save a lot of money. This means you can also use influencer discount codes to save money on your next online shopping trip.

Tip 6: Don't miss the sales

There are big sales at least twice a year. In both spring and fall, retailers begin to clear out collections and models from their warehouses. To make room for new goods, the old items often have to be sold quickly. In the sales, there are therefore tremendous discount opportunities for buyers. It's first come, first served - the sales are heavily discounted and only offer a limited range of goods.

Tip 7: Shopping with cash-back options

A wide variety of retailers now offer loyalty points, cash-back points or an app that credits a portion of the purchase price directly after shopping. Shopping with cash back does not allow you to save money immediately, but the loyalty points can be used again for the next purchase after a certain amount, so that after a certain time a large price saving can result.