What is important when choosing a topic?
"What you write about should really be your passion and not just a hobby - otherwise you will eventually lose interest and with it your readers. Do you have such a passion? Then you should ask yourself whether you have enough time and patience to start a blog, because success doesn't happen overnight. Another important question: do you know the topic well and can you reach a large target group?"
How do I find the perfect name for my blog?
"The name is your brand, your figurehead. Accordingly, it should be short, easy to remember, write and pronounce. Ideally, you should also be able to tell from the name what the blog is about."
What elements should my site have?
"In addition to a very clear structure and layout, your blog should have an about me page where you introduce yourself to readers, preferably with a photo. An imprint and a privacy policy are also legally required. A so-called media kit with current statistics, facts and figures about your blog is useful for advertising cooperations."
How can I start a blog quickly, even as a beginner?
"The biggest mistake is to create your blog on a free platform like Blogspot or Jimdo. It's easy to get started, but your options are severely limited later on. It's best to create a blog with WordPress and manage it yourself using the software. There are many easy-to-understand instructions on the internet for working with WordPress, for example at www.blogmojo.de or in Facebook groups."
What should I consider in terms of appearance and design?
"The design is almost as important as the content, because it's what blog visitors see first. The look should match the topic and the target group. However, the most beautiful font is useless if it makes the article difficult to read - so user-friendliness always comes first. Good photos are the be-all and end-all of a blog, especially for food, DIY, fashion or beauty blogs. That's why bloggers should definitely learn how to take good photos."
How can I stand out from the crowd?
"With a fresh perspective, an interesting personality, your own mission that runs through the blog - or with information and insights that you won't find on other blogs."